Gene Simmons, of rock group KISS and reality show fame, has embarked on a new career:  life insurance salesman.  He’s among many celebrities that are endorsing the importance of life insurance.

“Life insurance is a must,” Simmons says. “It’s the one thing in your life you are doing for everybody else. Once you are dead, you really don’t care, but while you are alive it is the one big, selfless thing you should be doing. And you should try to maximize the amount of money that you leave behind to your family, your loved ones and whoever else you deem.”

Straight and to the point. Read more about Simmons’ thoughts from The Street.

If you want your family to continue to live their current lifestyle if the worst happens, life insurance is a way to do that.  It’s a way of letting your legacy continue when you’re not around.  Talk to your insurance agent to help you determine your needs.